Social Media For Fun and Profit
This just in…apparently the reason everyone posts on Facebook, tweets from their smart phone, writes a blog, checks in on foursquare, pins recipe’s on Pintrest and watches video on You Tube is...
View ArticleWill the IPO kill Facebook?
Facebook goes public this Friday. That has put us on full irony alert. The company that has been pilloried by privacy wonks will be forced to shred its veil of secrecy. That is the least of Facebook’s...
View ArticleThe Social Network
With all the hype surrounding Facebook’s public offering, GM’s decision to stop Facebook advertising and the countless articles pointing out how abyssmal click through rates are – we tend to lose sight...
View ArticleSocial Media By The Numbers
A couple of reports were released in the last week that highlight how people are using Social Media – by two well respected research firms. While it is easy to get blinded by the numbers, a look inside...
View ArticleSocial Media is a team sport
I have been fortunate to work with a variety of companies/non-profits at the beginning of their Social Media journey. They have recognized the importance of Social Media in their overall marketing...
View ArticleMarketing is not dead…it’s just restin’
I’m a week late on this so my condolences to the Marketing family. According to an article in the Harvard Business Review – traditional marketing is dead. Apparently, you are no longer influenced by...
View ArticleSocial Media Rules!
Normally, I’m not a big fan of following the rules. I’ve always operated under the motto “it’s better to beg for forgiveness than ask for permission.” However, in the rapidly changing wild west world...
View ArticleGuerilla Marketing on Social Media
Some strange pictures started popping up in my news feed today. Apparently, many of my friends in the radio business are drinking some rather large cups of McDonald’s “small” coffees: These are more...
View ArticleSocial Media: Are you sneaky?
The digital cognoscenti has been telling us – for years – that digital marketing is the wave of the future. That so-called traditional media, you know those dinosaurs on TV and radio, is a thing of...
View ArticleHow long does a Facebook post last?
The eternal question in Social Media Marketing is – when is too much not enough? OK, that’s not really the question. The issue brands face is when and how often they should post content on their...
View ArticleSocial Media Predictions For 2014
As another year fades into oblivion we often find ourselves using the rear view mirror for self-reflection. However, in the faster moving world of tomorrow that we live in what little attention span...
View ArticleIs Podcasting the next thing?
Recently, the folks at Social Media Examiner published a “study” on the coming trends in Social Media Marketing. They apparently did this by asking marketers what they are looking to do next. You can...
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